Building Basecamp, Invesco’s Game-Changing Model Portfolio Service Application for Financial Advisors

Company Name

Location

Atlanta, GA, US

Industry

Challenge

Invesco wanted to build a new model portfolio service application for their financial advisors that allows them to retain full control over their client portfolios, provides them with downloadable model data, regular investment commentary, and performance reporting, and helps them to match clients to the models suited for them. With this vision in mind, Invesco chose to partner with DataArt to build a new platform called Basecamp to better support their independent financial advisors.

Solution

Basecamp is a sophisticated and user-focused application that simplifies complex workflows to enable users to spend more time with their customers. Unlike other model portfolio platforms, Invesco’s solution does not charge for advisory models; clients pay only the OCFs (Ongoing Charge Figures) of the underlying funds, the associated platform charge, and advisory fees. Basecamp leverages Amazon Aurora as its relational database service and Amazon CloudFront as its content delivery network.

Basecamp is compatible with models on numerous investment platforms including Aviva, Fidelity, 7iM, Novia, Transact, and Standard Life. Basecamp users can select models based on their preferred trading platform, risk profiling agency, and investment objectives. Other features include access to personalized documents to support the due diligence process, including fund suitability notes and performance reports templates.

DataArt has done a great job! Their high level of engagement, ownership, and commitment to digital excellence was key to delivering a user-friendly digital application that generated results above our expectations and keeps delighting its users.

Markus Staas

Head of Digital Product Management, Invesco EMEA

Outcomes

Leveraging deep experience in financial services and focused on adding value quickly, the DataArt agile development team delivered the launch-ready app in just three months, an achievement made possible thanks to a dedicated and experienced team of specialists.

Today, Basecamp provides advisors with a user-friendly digital application that gave them easier access to numerous investment models and streamlined the due diligence process.

The application is available here, with new features recently released in collaboration with the DataArt team.

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