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Plataforma de Banca Digital

La digitalización redefine la manera en que las empresas interactúan con clientes internos y externos. Aquello que solía ser personal o manual ahora se convierte en una interacción a través de páginas web o aplicaciones.

UbicaciónReino Unido
IndustriaFinanzas

Challenge

A large UK bank wanted to improve its on-line offering across several lines of business: institutional banking, commercial banking and private banking. While on-line portals for many functions existed, they were cumbersome, incomplete and difficult to manage. They were not a great experience for either clients or internal users.

Solution

DataArt implemented a digital banking platform incorporating a mixture of services, components and integrated technologies featuring the latest technology best-practices.

The project also included organizing a team to demonstrate the platform to business stakeholders to help them understand its potential so they could most efficiently exploit it.

A key objective was to increase customer satisfaction and loyalty levels by:

  • Simplifying applications and submissions workflow
  • Introducing better visual and more user-friendly interfaces
  • ML system specifically designed to minimize maintenance costs
  • Adding customer-tailored functionality, such as search
  • Compared to modern data management implementations
  • Most legacy data architectures perform slower, have a higher cost of ownership and have weaker security

Benefits

  1. Improved customer experience on many interactions, e.g., quicker loan enquiry responses.
  2. IT savings by eliminating duplicate applications performing similar tasks.
  3. Re-architected platform provides quicker time to market for new functionality.
  4. Substantially reduced operations costs due to lower error rates.
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