Dataversity has published an article by Yuri Gubin, Chief Innovation Officer at DataArt, on data trends and how businesses can adapt.
“The idea that data should only be handled by IT teams is fading fast. In 2025, organizations are rolling out self-service tools that allow employees in marketing, operations, and other departments to work with data directly.”
“By 2025, data monetization is expected to account for a significant portion of revenue in industries that have embraced it. For some organizations, it’s already driving more than 20% of their earnings.”
“In 2025, the organizations that find value in their data – not just in insights but in outcomes – will set themselves apart. Whether through improving operations, driving collaboration, or creating new revenue streams, how businesses handle data today will shape their success for years to come.”
Read the full article here.
