The Parking Spot's Digital Transformation with DataArt & Kentico

Client

The Parking Spot, a leading provider of airport parking services, has long been recognized for its extensive network and innovative customer service solutions. To further enhance its web presence and streamline customer interactions, the company embarked on a comprehensive digital transformation project to revamp its website platform.

Challenge: Navigating Frequent Updates while Maintaining a Reliable Website

The Parking Spot was in search of a platform to allow stakeholders make fast changes and integrate seamlessly with their updated booking and revenue management systems without disrupting their product workflow. The client envisioned it as an all-in-one platform to support various marketing activities, such as sharing business information, increasing brand awareness, promoting new services, and providing helpful information. The priority was to find a solution that minimized the risks associated with integrating a new vendor into their highly interconnected systems.

Solution: Collaborative Implementation Strategy Leveraging DataArt's and Kentico's Expertise

After conducting thorough research and a detailed discovery phase, the joint team chose Kentico's CMS, Xperience by Kentico, for its strong capabilities and headless architecture. The solution fit all the client’s needs – it could provide an easier way to apply and updated design to the website along with bringing a powerful tool for managing SEO initiatives, content changes, and create a more personalized experience for customers.

Main benefits:

• The new product employs future-proof technologies, featuring multichannel content management and a reusable content approach.
• With a modern, super-fast user interface and regular updates, the product remains up to date.
• It is highly flexible, offering various options such as SaaS development, an optional headless approach, and composability.
• All these factors collectively contribute to a shorter time-to-market and deliver long-term value.

Being Kentico’s Silver partner with certified dedicated developers onboard, DataArt ensured the platform integration to be executed smoothly, considering all industry-specific requirements. Additionally, DataArt's in-depth knowledge of The Parking Spot's business structure based on previous joint projects streamlined the integration, contributing to the project's success.

The joint team of engineers implemented the system in carefully planned phases. This iterative approach was crucial to minimize disruption to ongoing operations, ensuring the business's continued functionality throughout the transition.

The initial release was focused on static content such as blogs to attract site traffic. This phase allowed for a gradual transition by integrating Kentico into the existing site without a complete overhaul, minimizing operational risks. The joint team then converted the entire website with capabilities to synchronize content to other platforms as well.

Benefits

The Parking Spot's strategic move to Xperience by Kentico marked a significant milestone in its digital transformation journey. Embracing a future-proof, scalable platform, they have set a new standard in airport parking services:

1. Enhanced Operational Efficiency: With Kentico, the marketing team gained the ability to manage web content independently, reducing the need for the technology team involvement. This autonomy sped up the process of updating and adding new features, improving overall operational efficiency.
2. Future-Proof Platform: The Kentico Xperience platform provided a scalable solution that supports future growth. It allows The Parking Spot to adapt to emerging digital channels without the need for further migrations, ensuring long-term flexibility and sustainability.
3. Increased Site Traffic and User Engagement: The new CMS significantly boosted The Parking Spot's online visibility and user interaction. Optimized content and improved marketing strategies led to increased site traffic and enhanced user engagement.