Scaling Digital Learning Commerce for HRCI

Key Outcomes

New learning marketplace experience launched on BigCommerce

Improved course discovery, product comparison, and purchase journeys

New digital product models enabled, including course-access extensions and subscriptions

Scalable digital commerce foundation to support future learning strategies

Challenge

HRCI supports HR professionals and the organizations that rely on them through certification, applied learning, and globally trusted standards. As the HR function evolved, the organization needed a modern digital commerce foundation that could support continuous learning and adapt to new product strategies.

The existing learning marketplace made it difficult for customers to find and purchase the right courses, while internal teams faced constraints when launching new offerings. HRCI set out to improve discovery, streamline purchase journeys, and gain more flexibility in how learning products are packaged and sold.

To support this transformation, HRCI selected BigCommerce as the new e-commerce engine for its learning center, moving away from a legacy platform that combined e-commerce and learning management in a single system.

The transition required a strong engineering partner to rethink, design, and implement the full discovery-to-checkout experience while integrating the new commerce layer with a broader ecosystem that included a new LMS and Microsoft Dynamics.

Solution

DataArt partnered with HRCI as an embedded engineering team. Product managers, engineers, and QA specialists joined HRCI’s distributed teams, working within their processes and tooling across multiple countries.

Together, the teams built a new BigCommerce-based learning marketplace designed specifically for digital learning commerce. The platform supports both individual courses and structured learning paths. DataArt customized storefront experiences using BigCommerce’s Stencil framework, while HRCI implemented integration services to connect commerce with Microsoft Dynamics and other SaaS platforms across the technology landscape.

Within nine months, HRCI successfully transitioned to a modern learning e-commerce store management ecosystem. The new experience improves navigation and decision-making for learners while giving HRCI greater flexibility to introduce new offerings and evolve its digital learning strategy.

The shift also introduced new capabilities, such as:

• Course-access extensions, allowing learners to continue training without repurchasing full programs
• Enhanced product comparison and discovery tools
• Subscription models to support ongoing learning experiences

To accelerate delivery and maintain quality across rapid releases, DataArt developed an LLM-powered QA testing agent that automated functional and regression testing across the new learning center, helping teams ship updates faster and with greater confidence.

Business Impact

The new digital commerce foundation positions HRCI to deliver more relevant learning experiences and adapt quickly as professional requirements evolve.

With a new architecture and improved user journeys, HRCI can now bring new learning products to market faster, experiment with new pricing and packaging models, and operate more efficiently across its digital ecosystem. The enhanced learning center experience is expected to help customers find the right skills more easily while enabling HRCI to execute future growth strategies with greater agility.

Technical Highlights

1. BigCommerce storefront implementation customized for digital learning products
2. Front-end development using Stencil to tailor discovery-to-checkout journeys
3. Integration with Microsoft Dynamics and multiple SaaS platforms across the ecosystem
4. Services enabling personalized purchase flows based on learner history and status
5. New extension-based and subscription product models
6. LLM-powered QA testing agent for automated functional and regression testing
7. Agile delivery with embedded, cross-border product and engineering collaboration