The client is a leading sports betting provider in the US and Western Europe. Its product offerings include online gaming such as casinos, poker, bingo, and arcades.
Business Challenge
DataArt was initially tasked with optimizing legacy code and overall system performance, which only covered live streaming for horseracing.
As the collaboration developed, the customer expressed interest in broadening their product range and reaching more markets. To achieve this, they reached out to DataArt to build new features that would generate new revenues and entice fresh clientele.
Over the years, DataArt completely reconfigured the system’s core, adding more data providers, sports data, video streaming, and developing a central engine for data aggregation and processing. The enhanced system covers over a dozen popular sports, including global and local events in markets where the client operates.
The platform collects streams from multiple vendors, maps them to operators, and delivers live video to fans regarding their plan, location, and other rules. Additionally, the platform allows fans to make future or in-play bets.
Working closely with the client’s in-house team, DataArt equipped the platform with game visualizations and a horse racing video archive. Presently, enthusiasts can access stored videos featuring horses that took part in the ongoing race, enabling them to make better-informed decisions.
Live Video Application
DataArt introduced a Java-based application that works with numerous video APIs enabling fans to play videos from live streams or archived streams and access event statistics from any location on any device.
A video player supports multiple formats like HLS (HTTP Live Streaming), DASH (Dynamic Adaptive Streaming over HTTP), and embedded players from third-party providers. A platform helps omit data inconsistencies between various streaming vendors and detect the same event described with different or identical IDs.
Video APIs
The core stack of the video backend includes VHS (Video Schedule Handler) and VRA (Video Retrieval API). The VHS aggregates data from 3rd party providers and maps them directly to the database. The VRA then uses this mapped entity to return the stream information and necessary data to fans and helps schedule sporting events. Fans can get all the streams available on the system at an given time, or the client can just plan what they would like to show to their fans.
To integrate VHS and VRA, our experts applied the Kafka streams approach (Kafka is a stream-processing platform famous for its high-performance data pipelines) instead of mapping the information directly from a database. Implementing this approach assisted us in reducing the burden on the database and in making the Video Schedule Handler less reliant on it.
DataArt experts also implemented a VQA, Video Qualification API. This API is used to qualify streams against third-party services. The VQA retrieves qualification information about particular fans, what streams or visualizations they are qualified to watch, what content is restricted to them, and what they should do to pass qualification. For instance, fans need to add a minimum betting amount to watch streams for certain sports events.
Video Admin Service
A Video Admin Service provides a user-friendly console operators can use to modify video streams, delete redundant streams, ban competitions for specific sports events, and modify video configurations. For example, operators can change a video format from HLS to DASH streams in real-time to provide a better experience for their fans. The Video Admin API provides a second layer of data mapping and allows for creating new streams in case VHS fails.
Visualization of Games
The platform supports several visualization providers delivering statistics for sports, including soccer, basketball, tennis, and others. Fans can see a schematic image of the field along with data on the real-time progress of the game that constantly updates throughout the match. This data includes goals, shots, attacks, shooting accuracy, penalties, and more. Visualization helps boost fan engagement and nudge fans to bet more since fans can simultaneously watch the stream and access valuable information to place their bets.
Race Statistics
DataArt experts created several elements that help fans derive statistics from the previous races to make an informed decision regarding their bets. The Forms and Results API, as well as the Greyhound application, compile statistics for horse racing and Greyhound racing, respectively. A fan can see a schedule with upcoming races enriched with information on a jockey, a trainer, the horse’s age and weight, the track’s type, and more.
Video Archive
Video Race Archive allows fans to find recorded streams for a particular team, player, or so that fans can track and analyze the performance of their favorites throughout the years.
Business Benefits
DataArt assisted the client in improving the foundational system and diversifying into new markets. The novel live-streaming platform can cater to more than 20 third-party providers and manage an average of 10,000 sporting events daily. Enthusiasts can enjoy real-time and stored streams in various formats, live game visualization, and race statistics.
Want to Build a High-performance Live Streaming Platform?
Our team will reach out within 24 hours to gather your project requirements, clarify your business objectives, and outline the next steps in our collaboration.
By clicking 'Accept All Cookies', you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. More information
Privacy Preference Center
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. Because we respect your right to privacy, you can choose not to allow some types of cookies. More information
Manage Consent Preferences
Strictly Necessary Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
