eCommerce Replatforming and Migration with Custom Features

Location

Global

Industry

Client

A global media and technology company with headquarters in North America. As an association of 12 brands, it provides all sorts of content, tools, products, and services for customers, planning to celebrate a family milestone.

Challenge

The client was looking for a reliable vendor for deep re-platforming of their eCommerce product to modernize the tools, improve flexibility and increase growth.

Primary challenge was to find a solution that will help to improve the inefficiency of assortment management, which grows by adding more and more product attributes. As well as to find a solution that will allow to support unique business processes and at the same time will leverage out-of-the-box capabilities of eCommerce platforms available on a market.

The other challenge was to improve process of assortment management, which was one of the blockers for revenue growth. Customer was keen on existing business processes automation.

Solution

Our client has a quite unique bespoke catalog, where they have a catalog of products and a lot of designs to customize this product. DataArt has started with the replacement of the existing \ platform with a best-in-class headless eCommerce solution, that will allow for the customization and extensions required to support unique products.

DataArt analyzed BigCommerce and Commercetools as candidates for eCommerce platform core. BigCommerce won the competition because of more user-friendly admin panel and features, available through the internal BC marketplace. Complex order fulfillment process was implemented with a custom Zendesk application, so customer support got a single working environment for their daily routine tasks.

DataArt developed and introduced a unique catalog management approach, where assortment management was implemented in Contentful and everything related to the price management was handled by BigCommerce.

Benefits

Time spent for adding new product was reduced from 14h to 1h
Customer support got a single app to manage orders
Automatic order fulfillment process for certain cases
Extensible catalog, with ability to add new product attributes in short term

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