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Client
The client is a leading label management company, managing some of the most prominent artists and record labels in the industry. Among other assets, the client owns one of the largest music-publishing companies.
Business Challenge
The client sought DataArt’s expertise to revamp several of their existing sales performance data solutions to align with their innovative software factory business model while enhancing the capabilities of their music data management software to better handle vast amounts of artist and label-related data.
Meeting the Challenge
The DataArt team replaced about 300 legacy solutions and delivered a complete set of applications that form the backbone of the client's current enterprise system. Available in web and mobile versions, the application has become one of the company's primary metric tools for artist managers and decision-makers, offering unparalleled insights through music analytics.
Solution Highlights
Analysis and Reporting
The application aggregates data from a wide range of external sources, empowering the client with comprehensive music analytics:
- Sales performance tracking from Amazon, iTunes, YouTube, and Spotify
- Social media tracking from Twitter, Facebook, and SoundCloud
Tour Manager
DataArt experts helped the client significantly increase the overall productivity of their managerial staff by remodeling legacy systems and adding the required functionality.
The new solution automated key business functions such as:
- Tours and one-off show planning and publishing
- Promo activities scheduling and approval
- Ticket management
- Artist activity planning (milestones, travel, vacations, sound checks and meetings)
Tour Manager Mobile
Additionally, a mobile version of the application was developed to further enhance accessibility and efficiency.
Key features of the mobile application include:
- Push notifications with instant real-time updates visible to all managers
- Access to contacts address book and address book synchronization with the database
- Instant upload of important documents captured via the device’s camera
The solution enabled users to manually input, organize, and analyze data using the enhanced music data management software for any specific customer and activity over specified periods.
Other key features include:
- Passive aggregation of touring revenue streams (touring, merchandise, passive ticketing);
- Other deals (endorsement/sponsorship, publishing, licensing)
- Flash data for 90 days of artist activity
- Accounting capture and payments reporting
- Manual input and third-party automatic data integration (Ticketmaster, ShoWare and AtVenue)
- Advanced music analytics and visualization tools
Technologies
AngularJS
Cassandra
Node.JS
Apache
PhoneGap
Orientdb
Swift
RabbitMQ
CloudFoundry
Conclusion
Deployment of the solutions allowed the client to maintain a competitive advantage over industry rivals and scale the number of artists they manage. The integration of cutting-edge music data management software and sophisticated music analytics enabled real-time data aggregation and visualization. This empowered the client’s management team to make informed business decisions based on accurate statistics rather than assumptions and personal experience.
