Effective Usage of Public Money through Outsourcing

By Imrana Khan

Global Services magazine demonstrates DataArt’s success in the online travel solutions space with a case study of VisitBritain.com, the official Website for travel and tourism in the U.K. In an interview with Tim Holt, UK Marketing Manager for Enjoy England, the magazine discusses the nature of the engagement and the reasons DataArt was chosen.

“To deliver all travel-related services effectively — with anytime and anywhere access of various maps, destination and city guides, hotel booking systems, B&Bs, accommodation directory, travel and transport information, and practical travel advice - VisitBritain.com partnered with outsourcing services and solutions providers. It has now developed a download service available at Enjoy England with the help of TomTom and DataArt.”

“National tourism agency VisitBritain signed a new partnership with TomTom, the world's largest navigation solutions provider to put Points of Interests (POIs) such as attractions, tourist information centers and quality assessed accommodation across England onto TomTom satellite navigation systems… The 'Add-to-my-TomTom' button on Enjoy England helps TomTom users to easily plan the best route to over 5,000 attractions, 17,000 quality assessed accommodation options and 500 tourist information centers. Specific icons will appear on their screen when they get near to attractions, tourist information cent res and quality assessed accommodation. DataArt converted our POIs into a format that could be used for TomTom mapping and designed a micro site that explained to the consumer how the download works and step by step walk through. We were working with a previous agency but DataArt supplied a very competitive quote that enabled us to save a considerable amount of budget that we could then redeploy into consumer marketing activities.”

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