TotalRetail has published an article by Alexandra Makarenko, Cloud Lead at DataArt, about how fashion retailers are losing millions due to fragmented customer data, and outlines a practical framework for Chief Data Officers to drive smarter, AI-powered decision-making across marketing, sales, and inventory.
"Data is often siloed across departments, leaving even the most iconic fashion houses struggling to personalize customer experiences, optimize supply chains, and maximize revenue."
"Disconnected data is more than an operational inconvenience; it directly impacts profitability. Inefficient inventory management leads to overproduction, resulting in unsold stock that must be discounted or discarded. Conversely, underestimating demand causes stockouts that drive shoppers to competitors. These miscalculations cost brands millions annually."
"The solution to fashion’s data crisis isn’t just adopting AI; it’s having the right leadership to drive the change. Chief data officers (CDOs) are now at the center of this transformation, responsible for turning passive data into active intelligence."
"The next era of fashion is not just about trends—it’s about intelligence-driven innovation."
Read the full article here.
