The Learning Guild has published an article by Dmitry Butalov, Head of EdTech at DataArt, on how rethinking data as a product can improve personalization, drive smarter decisions and increase the value of AI tools in EdTech.
"Data is no longer a passive byproduct in the evolving EdTech landscape. From self-paced apps to corporate learning platforms, it's a core, designable asset. Treating data as a product means managing it with the same intentionality as curriculum or code: structured design, clear ownership, and continuous iteration."
"The EdTech market is booming – projected to reach $158 billion in 2024 and $430 billion by 2030 – driven by AI, VR, and hybrid learning. But so is competition."
"Most EdTech companies collect plenty of data, but few turn it into intelligence that drives outcomes. The leaders don’t just store data; they build systems that learn from learners."
"Everyone's talking about becoming 'AI-first,' but most EdTech efforts start at the wrong end: building flashy features instead of solid infrastructure. Chatbots and generative interfaces are exciting, but their impact is shallow without high-quality, structured data."
Read the full article here.
