Martin Smith is a senior technology and commercial leader with over 30 years of experience working with some of the world's most recognizable brands across media, sports, and entertainment. Throughout his career, he has helped organizations navigate digital transformation, accelerate product delivery, modernize platforms, and unlock genuine value from data. His client work has spanned Manchester United, The Open Championship, The Financial Times, Cadbury, and Macmillan Cancer Support.
At DataArt, Martin leads the Media & Entertainment Practice, building high-performing teams, deepening client relationships, and shaping market strategies that drive real growth. His focus is on helping organizations move from ambition to execution: accelerating delivery, modernizing legacy platforms, activating data at scale, and applying responsible AI where it creates tangible impact.
Martin is a trusted partner to C-level stakeholders and a passionate advocate for cultures built on expertise, trust, and continuous learning. He writes on topics including AI adoption in media, the commercial power of quality audience data, and how organizations can move beyond experimentation to production-ready solutions.
