It was essential to understand who INTERSPORT’s customers are, as well as understand their interests and needs. For this purpose, DataArt created different Personas. It was based on data from real customers, which gave more clarity about what the final product should be. DataArt described not only customer profiles but also the goal that the customer wants to achieve, as well as the scenario of the sequence of actions to achieve this goal.
After gathering all the information, DataArt created a detailed roadmap that included technical design principles, as well as the approach, timeline, and resources. After months of work, DataArt team delivered all essential components:
- Tech Stack. Implementation using a modern technology stack, tooling and architecture that is weighed and selected specifically for the INTERSPORT environment.
- Design Guidelines. A clearly defined design language, translated into tokens for both the frontend kit and the component library. Also available for the N/O’s to adopt as variables.
- Experience Guidelines. A set of guidelines that cover a fundamental e-commerce experience.
- Components & Patterns Library. A set of components that come from everywhere across the INTERSPORT experience. They are general & multi-purpose and highly reusable components.
- Key Journeys & Flows. Patterns, Pages and Screens, which cover the majority of user flows across the key customer journeys phases.
- Developer Sandbox. Used to build and test the coded components. Full set up with a CI/CD pipeline to continuously test and release the design system.
