Aplicación de herramienta narrativa para autores

Ubicación

Estados Unidos y Canadá

Industria

Servicios

Client Description

The client is one of the world’s largest, most versatile and up-to-date trade book publishers, employing more than 10,000 people globally. The company has more than 200 editorially and creatively independent imprints and publishing houses that collectively publish tens of thousands of new titles annually.

Challenge

The general trend of applying big data in different areas of business, which has quickly become the basis for competition, productivity and innovation in publishing, led the client to partner with DataArt to build an advanced tool for analyzing the performance of the client’s partnering authors and titles across a variety of dimensions, including sales, marketing and social engagement.

Solution

DataArt’s development team quickly realized the full scope of the task at hand and was able to build a scalable application with a wide array of supported widgets. The system is able to track, process, and store data from a number of heterogeneous data sources, like internal POS and inventory systems, marketing tools and social networks, like Facebook, Twitter, Goodreads, and Wikipedia etc., and multifaceted functionality that provides powerful search and analytical capabilities within a single cohesive UI.

Solution Highlights

Some of the most useful custom widgets added into the system include:

Narratives — displays a couple of sentences describing a specific metric or predictor in their current and historical states

Sales data — in the form of a time series graph

Audience reach and engagement metrics — tables with spark lines

Social traction — aggregation of author or title specific reviews from a number of external sources in a single widget

Technologies

Hadoop

Cassandra

MySQL

Java 1.8

Ruby on Rails

React.js+Flux

D3.js

Conclusion

Deploying the author narrative application tool became a powerful driver for building revenue and margin, allowing the client’s editorial staff to gain a deeper understanding of audience needs with unique insights into what ideas, stories or even languages are truly engaging. Partnering authors were able to understand how their work makes an impact on society and uncover what would have been lost opportunities.

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