A direct-to-consumer (DTC) approach is about building one-on-one consumer relationships by leveraging technology to deliver deep consumer insight.
This series will discover how DTC adoption can lead brands to relevant, personalized products, services, experiences, communication and offers and can efficiently drive increased consumer acquisition, conversion, retention, and advocacy.
The growing DTC market has become more and more appealing for manufacturers – a market that is reaching nearly $20 billion in revenue this year, worldwide.
In DTC, manufacturers have more control and better relationships with their customers, and their profits aren’t gouged by middlemen. This model makes customers feel like they are getting a better customer experience and source of information. They have more faith in that the product they are buying is legitimate and tend to feel like they are getting a better value, higher quality, and, often, a more customized product or experience.
Let’s discuss the most critical areas of focus in adopting DTC to your business:
- The current state of DTC commerce and where it’s going
- How to devise a DTC strategy that attracts new customers and increases sale
- Examples of brands using technology to accelerate sales on their DTC channels
- The shifts we see in the past several years
- How to recognize need/opportunity sell through DTC channel
- Best practices for merchants getting started
- Technical part on how to start and evaluate a current tech stack
- Choosing the right platform (what to consider before, risks, integrations, KPIs)
- Collecting the right data, analyzing it, and transforming it into the right business solution
Why this Series?
This series will provide helpful tips and ideas for companies at any stage in the development of DTC channel and any maturity of its operations. Whether you are looking to launch commerce for the first time, make it more frictionless for consumers, or create omnichannel experiences, this webinar series can help you consider new areas to build capability for the consumer.
Next Episodes:
- Best practices direct to consumer business
- Taking your brand experience to the next level. Improved Customer Journeys.
- Grocery. Challenges, case studies, best practices to grow revenue and margin
