20 October 2004
"DataArt customer base source" research shows efficiency figures in attracting new clients
Partner network uniting 161 partners in 5 countries and 19 states of the USA showed its benefits with 12 quarters of continuous revenue growth.
Fifty-nine percent of DataArt clients came from partner networking activity. It took DataArt, a New York based software outsourcing company with a development center in St. Petersburg, Russia, 4 years to create partner network. The DataArt web site became the source of twenty two percent of new clients. Redesign, optimization and the subsequent work with search engines took 8 months. On October, 20 "DataArt customer base source" research for three quarters of 2004 was published. Sources were distributed in the following order:
- 59% - Partners
- 22% - Web-site and on-line directories
- 13% - Networking
- 4% - Direct Marketing
- 2% - Offline marketing activities
According to Eugene Goland, president of DataArt, "DataArt customer base source" research shows that people and the globalization process are the cutting edge of today's economy. DataArt clients small and medium size companies have in practice shown efficiency of this assumption, and it has allowed DataArt to grow revenue within 12 quarters and grow numerically by three times."
DataArt is a New York-based offshore software outsourcing company specifically focusing its services on small and medium business. Since its founding in 1997, DataArt has lived by principles of professionalism, openness and team spirit. DataArt has been recognized as the Best employer among IT companies in 2004. There are 148 professionals working in the development center in Saint Petersburg. DataArt focuses on technological innovations and keeping a highly qualified team. This policy has helped establish the company as a leader in Microsoft .NET development. In 2002 DataArt was mentioned by Bill Gates on the Microsoft .NET Visual Studio world presentation. 11 million people use DataArt developed Mail.ru - Russia's largest Internet Portal. For additional information on DataArt, visit www.DataArt.com