21 June 2005
DataArt Shares Secrets of Website Optimization at the AmCham Meeting
Julia Zavileyskaya, DataArt's Director of Marketing Communications, was a guest speaker at the meeting of PR Committee at the American Chamber of Commerce in St. Petersburg, Russia. The meeting was attended by representatives of members of AmCham, such as Coca-Cola, Radisson Hotels, Corinthia Hotels International, Philip Morris and others.
Julia's presentation, "Company Image on the Internet: PR, Marketing, Branding", covered the tactics of turning a company's Website into an effective marketing tool, and creating an efficient process of developing and maintaining a cost-effective Website. The presentation offered results of the research on Website optimization, as well as real life examples and ROI estimations.
"DataArt has accumulated a serious expertise in Website Optimization, which is currently one of the hottest areas of Web marketing" said Zavileyskaya. "Our department of R&D optimization achieved great results, and now we are ready to share our knowledge."