15 July 2010
Three Million iPads Can't Be Wrong: Six Steps to Help PR Tap into App Development
By Eugene Goland
Eugene Goland, President of DataArt, talks to Bulldog Reporter, the leading source of PR views, news and tools, on everything iPad, and shares his expert tips on how PR agencies can help their clients with creating their own iPad apps.
“The explosion of popularity around mobile devices, especially the iPad (three million sold as of June 22), has brought the worlds of PR and technology even closer together. Any conversation with a client that starts with "Should we build an iPad app?" is likely to end with "How do we do that?" If you're a PR pro and also a bit of a tech geek, you might know the answer. But what if you're not a techie? What if your idea of high-tech is your seven-year-old laptop, or a second-generation iPod? What do you tell your clients about actually creating mobile apps, and specifically, iPad apps? What do they need to know? What do you need to know to keep your reputation as the smart and savvy, PR agency?”