30 April 2015
Thinking About the Future of Wearables Today
By Igor Kozhurenko
Igor Kozhurenko, VP of Research & Development at DataArt, was asked to comment on the Apple Watch release and the future of wearables for the Sprint Business blog.
"The launch of Apple Watch has meant that wearable technologies – and smart watches in particular – are getting a lot of attention. Business Insider estimates that the smart watch will be the leading product category on the wearable market and will account for 59% of total wearable device shipments this year, expanding to just over 70% of shipments by 2019.
Paired with a smartphone, smart watches can offer rich functionality across a number of verticals like healthcare, travel, the smart home, IoT and capital markets. Their future, however, is tied to two factors:
- The reliability of the hardware;
- Stellar services that could empower the people wearing wearables.
Here’s what needs to be understood. Smart watches are not another type of a mobile device. They’re a new generation of technology, and call for a whole new approach to application design. For your app to thrive, you need to account for three basic realities:
- The screen has a limited amount of space;
- The user flow is entirely different from those of mobile applications;
- Users expect a personalized experience.
DataArt design and R&D teams took all of the above into consideration when developing the approach for developing apps for wearables. We realized that whatever experiences the app is expected to deliver they should be achieved in fewer than three taps, which requires prioritizing notifications and assuring the app doesn’t become “spammy”, driving users away."