11 December 2015
I predict a riot! Where travel tech will go in 2016
By Greg Abbott
Greg Abott, SVP of Travel & Hospitality at DataArt, identifies key 2016 travel trends for Travolution, a leading UK travel publication.
"Tier-one Online Travel Agencies will continue to "verticalize" up and down the supply chain as the lines continue to blur on the distribution front." "The big players will own the customer through the entire trip process.
Expect more unique and authentic experiences while travelers are in destination: mobile concierge, self-check-in, keyless rooms, smart/eco guest experience and integrated activities.
Most large travel technology companies are looking at personalisation as the next evolution in communication between the traveler and the hotel, airline or destination.
Some of the larger enterprise resource planning companies such as Oracle and SAP all have travel and hospitality divisions and they now have seen the light that there is real money to be made in this industry. Expect big things from these companies"