Hotel revenue management software has its Pharrell Williams moment

“Since the 1990s, revenue management software (RMS) has promised to take the guesswork out of rate-setting. Yet most hotels still don’t use it,” writes TNooz and speaks with DataArt about the repercussions.

“Roman Peskin, vice president of hospitality consulting at DataArt, a custom software shop that makes RMS and other tools: “Since the invention of the supply-demand curve, nothing new has come along. Whatever happens — a volcano exploding, a currency shifting in value, an airport closing — you see that in the velocity of booking at your hotel and at your competitors.”

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