8 September 2014
Five lessons startups can learn from the pivot of a major online travel brand
Analysis by David Tossell, vice president of travel and hospitality for DataArt
David Tossell looks at a transformation of Travelocity‘s business model into that of an affiliate of Expedia and offers the lessons that could benefit startups in the travel technology space.
"Early and mid-stage startups could benefit by paying attention not only to the strategic course charted by the new Travelocity, but to the precursory elements that were influencers in Travelocity’s pivot.
- Develop an Audience
- Have more than one revenue model
- Don’t be unfocused
- Run a tight ship
- Don’t be afraid to outsource
...While Travelocity’s alliance with Expedia is an extreme example that only a handful of startups could take advantage of, it underscores the importance of how outsourcing could be a path along which your startup may find success."