Although the concept of “gaming” has existed for a long time, the word “gamification” first gained popularity in 2010 as this pastime became deeply intertwined with technology. In the following years, the idea of applying badges, points, and leaderboards to increase engagement in marketing strategies...Read More
Russel Karp, VP of Media & Entertainment at DataArt, speaks to SBC News about the software quality and UX challenges of the U.S. online gambling industry following the post-PASPA liberalization of the betting market. He also advises on approaches to UX development to help monetize the new sports betting opportunities.
As streaming video content becomes a daily activity for a rapidly expanding number of people, the relatively young industry must develop fresh strategies to improve services to meet the increasingly high expectations of consumers in the ever-changing video streaming marketplace. With...Read More
The explosive growth of sports betting continues to rise following last year’s U.S. Supreme Court decision to strike down a federal ban on wagering. While the broadcasting and sports industries buzz with excitement, how large will the betting market get? Although predictions vary, they all indicate...Read More
Advisor to the Media & Entertainment Practice at DataArt, Micah Green: “Globalization is One of the Trends Shaping Media and Entertainment”
Is globalization good for companies and content creators? On the one hand, it is, because everyone is free to create the content he or she wants or needs. On the other hand, just imagine the number of competitors who are doing the same. And there are consumers whose available time is remaining static...Read More
TechRadar features a bylined article by Max Kalmykov, VP, Media and Entertainment at DataArt, where he examines the impact of the 5G rollout on customer experiences and the opportunities it presents to a host of industries.
Hypebot runs a bylined article by Sergey Bludov, SVP, Media & Entertainment at DataArt, who discusses the ever-increasing rift between streaming platforms like Spotify and Amazon on the one side and artists and publishers on the other, and whether the two can reach a consensus.
Max Kalmykov, VP Media & Entertainment at DataArt, speaks to ITPortal about streaming – its popularity, strengths and weaknesses, and its future prospects.
DataArt airs an interview with Kevin Twitchell, Head of Business Development at its Media & Entertainment Practice. Kevin discusses key changes in the entertainment business, including a move from the ownership to the access model, copyright protection challenges, evolution and expansion of revenue models and the emergence of data as the new king.
As legalized sports betting expands throughout the United States, the value of game data is growing exponentially. From managers and teams to sportsbooks and media agencies, virtually everyone in the industry now relies on sports data to prosper. In addition, experts predict that in-game...Read More