Custom Software for Pharma Sales & Marketing - DataArt

Custom Software for Pharma Sales & Marketing


The world of pharmaceutical sales and marketing has changed dramatically over the last 15 years. Direct-to-patient marketing and selling to healthcare conglomerates have largely replaced the direct rep/doctor relationship of the past. With health data becoming more accessible and connected, and social media changing patient engagements, the amount of readily available data helps pharma companies focus their sales, marketing and PR efforts.

Managing one’s online reputation, having instant access to real-time healthcare data and responding to social media has become an integral part of the life sciences market strategy for serious players. To help our clients stay ahead of the curve, our team of experts develops responsive and user-friendly business intelligence solutions, utilizing big data management, data analytics and visualization, and managed support.

Our software solutions help clients:

  • Build brand awareness
  • Engage and influence potential customers
  • Broaden networks via responsive CRM systems
  • Gather instant feedback
  • Manage KOL profiles
  • Improve time to market of new products
  • Operate in environments with strict regulations

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