Client
GuestMetrics LLC delivers cloud-based analytics and reporting solutions to the food & beverage, hospitality, and financial services industries. The analytics platform translates collected point-of-sale transactions into actionable business analytics.
Business Challenge
The client’s existing solution relied on an obsolete diversified technology stack, leading to excessive operational costs and complex maintenance. The platform had a fragile data architecture and legacy hardware dependency, which caused additional issues in maintaining an already expensive data center and licenses.
The legacy platform failed to meet the high-performance demands, and data processing was slow. The POS transaction pipeline took up to two days to process one month of data.
The client was looking to transform the existing platform to minimize the overall operating costs, migrate from a cost-inefficient data center to cloud data services, and optimize the pipeline performance for historical data processing to ensure results within a few hours.
Meeting the Challenge
The overall transformation was affected by a lack of documentation, resources, and people who could answer questions. Essentially, DataArt’s team leveraged its data consulting services expertise to treat the entire solution upgrade as a reverse engineering exercise. This way, the team meticulously analyzed the source code, data architecture, implementation details and configuration, and the deployment model, all without any technical insight.
The following approach was used to resolve the issues:
Business Benefits
The DataArt team transformed the pipeline into a new, fast, cost-effective, and optimized technological solution capable of quickly processing transactions. The solution was migrated to AWS, thus eliminating the hardware dependency and minimizing maintenance costs. Supplementary scalability was achieved using docker containerization.
The earlier, slow data processing system prevented the client from developing their business and from providing their customers with data promptly.
The new and more effective data processing pipeline enabled by cloud data services helped the client achieve their business goals and successfully meet customer requirements.
Technology
The high level component architecture of the data pipeline:

DataArt performed in-depth research and provided full comprehensive documentation for each step and component of the transformed solution.
Conclusion
GuestMetrics’ journey highlights the importance of partnering with a data analytics consulting firm to modernize and optimize data platforms. By leveraging cloud data services and data migration solutions, we enabled a scalable, cost-effective, and efficient solution that meets today’s business demands.
