In IT Supply Chain, Olga Romanova, Retail & Distribution Engagement Manager at DataArt, discusses why many retail companies need help moving from prototype to production with Generative AI, despite its high interest and potential benefits.
“While 2023 saw a surge in retail adoption of generative AI, the outlook for 2024 appears less optimistic. According to a report by Everest at the beginning of 2024, several key factors are preventing GenAI prototypes from scaling to the production enterprise stage.”
“Whether pursued solely in-house or through collaborative efforts with partners, retail businesses must prioritize cultivating data-driven cultures and investing in digital and data maturity. Success necessitates a holistic approach integrating technological advancements, organizational readiness, and ethical considerations.”
“GenAI's effectiveness in retail depends on meticulous planning and digital proficiency. Retailers who plan diligently and grasp GenAI's intricacies stand to gain the most. The aim is to implement GenAI thoughtfully, guaranteeing substantial benefits that drive business expansion.”
You can read the full article here.
