Global Media and Technology Provider in the Events Industry

Location

USA

Industry

Client

A global media and technology company headquartered in the U.S. As a conglomerate with 7 brands, it provides a range of content, tools, products, and services for customers planning to celebrate a family milestone (weddings, engagements, and parenthood).

Challenge

The client was looking for a reliable vendor for a deep re-platforming of its e-commerce product. The primary challenge was to find a solution that could support the client’s unique business processes while leveraging the out of the box capabilities of e-commerce platforms currently available on a market. The other challenge was to improve the assortment management process, which was one of the main roadblocks to revenue growth. The client was keen on automating its existing business processes.

Benefits

Time spent adding new products was reduced from 8 hours to 1 hour
Customer support got a single app to manage orders
Automated order fulfillment process
Extendable catalogue, with the ability to add new product attributes
Budget savings thanks to “Buy vs. Build” balance
Migrating to a modern technology stack simplified the engineer hiring process and product support in general

Technology stack

BigCommerce

(e-commerce core)

Contentful

(CMS)

Algolia

(search and recommendations engine)

Avalara

(taxes recalculation)

Stripe

(additional invoices handling)

Sendgrid

(transactional emails)

Snowflake, Matillion

(reporting)

Nest.js

(middlewares)

Next.js

(storefront framework)

React.js

(main frontend library)

Solution Highlights

DataArt analyzed BigCommerce and Commercetools as candidates for the e-commerce platform core. BigCommerce was selected because of its user-friendly admin panel and features, which are available through an internal BC marketplace. A complex order fulfillment process was implemented with a custom Zendesk application, allowing customer support to perform their daily tasks in a unified working environment.

We introduced a unique catalog management approach, where assortment management was implemented in Contentful and everything related to price management was handled by BigCommerce.

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