Envisioning the Future of Options Trading with Nasdaq Floor Broker Management System


Nasdaq, a leading securities exchange and a global leader in exchange technology, needed to modernize their Floor Broker Management System for the US options trading floor at the Philadelphia Stock Exchange.

Business Challenge

The existing technology was not fully meeting the needs of the demanding user community, especially for complex order types and trader workflows that characterize institutional options trading.



Following a comprehensive technical assessment, the DataArt team of architects and expert developers re-engineered the front end trading application using state-of-the-art technologies.

The new system gives the traders a familiar and highly performant user interface featuring automated order and trade updates. It is able to meet the high demands of performance, stability, and resilience, including trading from mobile devices. The new application was designed and tested for heavy concurrent loads, and is capable of scaling easily to multiples of the current user base.


  • Maximized performance for the most complex and demanding market scenarios
  • Tighter integration with market surveillance for improved regulatory compliance
  • Lower TCO due to improved automation and monitoring
  • Improved customer satisfaction

Watch this video to learn more about DataArt and Nasdaq partnership for the new PHLX trading floor

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