Digital Banking Platform
Challenge
A large UK bank wanted to improve its on-line offering across several lines of business: institutional banking, commercial banking and private banking. While on-line portals for many functions existed, they were cumbersome, incomplete and difficult to manage. They were not a great experience for either clients or internal users.
Solution
DataArt implemented a digital banking platform incorporating a mixture of services, components and integrated technologies featuring the latest technology best-practices.
A key objective was to increase customer satisfaction and loyalty levels by:
Simplifying applications and submissions workflow
Introducing better visual and more user-friendly interfaces
ML system specifically designed to minimize maintenance costs
Adding customer-tailored functionality, such as search
Compared to modern data management implementations
most legacy data architectures perform slower, have a higher cost of ownership and have weaker security
The project also included organizing a team to demonstrate the platform to business stakeholders to help them understand its potential so they could most efficiently exploit it.
Benefits:
- Improved customer experience on many interactions, e.g., quicker loan enquiry responses.
- IT savings by eliminating duplicate applications performing similar tasks.
- Re-architected platform provides quicker time to market for new functionality.
- Substantially reduced operations costs due to lower error rates.
