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Building an Enterprise-Grade Solution: Clarity’s Journey with DataArt’s Application Development Expertise

Building an Enterprise-Grade Solution: Clarity’s Journey with DataArt’s Application Development Expertise

Client

Clarity is one of the UK's leading travel management companies, specializing in corporate travel solutions. Clarity delivers high-value, technology-driven travel management services such as bespoke travel booking, and duty of care solutions tailored to meet the unique needs of businesses.

Clarity fuses this technology focus with exceptional, people-centered customer service. With VIP Teams and 24/7 support, Clarity combines the power of its people and technology to ensure customers can rely on them for all their business travel, meetings, and event needs.

Challenge

Like many Travel Management Companies (TMCs), Clarity previously relied on a third-party online booking tool (OBT) to manage travel arrangements for their clients.

However, as their service offerings expanded and market demands evolved, they recognized the need for more direct control over their development roadmap. Besides that, to maintain a competitive edge in the digital travel market, Clarity also wanted to increase online booking adoption, while making the process more precise and accurate for users. Clarity aimed to create a custom-built solution that would equip them with the comprehensive and sophisticated platform needed to align with their strategic vision and drive continuous business growth. They decided to develop a proprietary platform from the ground up, ensuring it was fully customized to meet their specific business needs and support their long-term goals.

Clarity's in-house development team worked closely with DataArt, a trusted and experienced technology partner, to bring this vision to life. This collaboration blended Clarity's deep industry knowledge with DataArt's technical expertise, creating a highly effective and successful partnership.

Approach

DataArt proposed building a "product factory" for Clarity, a structured environment within an organization, designed to enable continued innovation, rather than simply replicating the existing system. The approach involved developing a new system and establishing repeatable best practices for achieving the solution's future vision from both technological and business perspectives.

To realize this vision, DataArt employed our in house developed approach known as Connect Framework, a structured process that focuses on gaining alignment from business stakeholders on a clear roadmap for achieving desired business outcomes. The Connect Framework specifically helped navigate the complexities of timelines and technology landscapes. It began by collaborating closely with stakeholders to define a strategic 

Solution

DataArt approached the project in layers, starting with a booking feature and gradually adding more complex functionalities. This method helped DataArt build a strong, trust-based relationship with Clarity and set clear expectations throughout the development process.

During the project, the joint team addressed several complex issues:

  • By building on their combined understanding of the technical architecture of the previous system, DataArt and Clarity worked hand in hand to identify any shortcomings. Their joint knowledge and expertise helped bridge the gaps and tackle the challenges ahead.
  • Performance issues of the existing platform affected the efficiency of the front-end booking processes. To address this, the team needed to optimize both the architecture and the user experience. This involved designing and developing a horizontally scalable cloud solution with a microservices architecture to enhance performance and ensure a smoother user experience.

The team developed the solution using a cloud-native architecture, incorporating a React front-end and a .NET back-end for the online booking tool. They leveraged AWS for scalability, performance, and compatibility with the required technology stack to meet Clarity's evolving needs.

The platform adheres to AWS security best practices within the AWS Shared Responsibility Model. Team utilized cloud security tools, including AWS GuardDuty, AWS Macie, AWS Security Hub, AWS CloudTrail to create a secure and scalable cloud-based solution. Additionally, they conducted an AWS Well-Architected Review to validate the design.

Company Name
Location
United Kingdom

Outcomes

The project successfully led to the development of a high-performance, cloud-native ClarityGo booking platform that addressed Clarity's initial challenges. The platform acts as a comprehensive solution for booking accommodation, flights, rail, and car hire, providing users with convenient searches for each product, ensuring faster and more relevant options tailored to their specific needs. The new system significantly improved scalability, performance, and usability, providing Clarity with a robust foundation for future growth.

We partnered with DataArt to build ClarityGo from the ground up. This collaboration, combined with our in-house development teams, has enabled us to remain agile at every turn. This accreditation solidifies our vision and dedication to providing accessible technology.
Sue Chapman

Highlights

Since its launch, ClarityGo has seen over 1 million bookings, with an average of 2 million product searches a month, 45,000 sessions a day, and 9 bookings per minute, as more customers get onboarded to the new solution. Online adoption rates have increased from 70 percent to an average of 85 percent, with some customers achieving rates as high as 96 percent.

The online adoption rate reflects the share of total bookings completed through ClarityGo rather than through offline channels.
Exemplary Screenshot from the Application

Ongoing Collaboration and Next Steps: Client Migration to the New Platform

Working closely with Clarity's own development teams, who have been identifying trends and behaviors, DataArt has successfully migrated over 50% of clients to the new platform, tackling challenges as we gear up for the remaining migrations.

The platform's success was a testament to the client's vision and openness to embracing innovative ideas, which drove their business forward and set the stage for future growth. DataArt played a pivotal role as a true partner for progress, providing the strategic guidance and technical expertise needed to turn these ideas into reality.

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