DataArt Helps Launch Bounce – The Minicab App

Online travel start-up partners with DataArt to compete with existing taxi companies on price, speed and reliability

LONDON – May 20, 2014DataArt, a custom software development partner for travel, hospitality and other industries, today announced it has completed the development of a minicab booking service for Bounce, a minicab app start-up that connects passengers directly to TfL licensed drivers, without the need for traditional minicab companies. The mobile application (for Android & iPhone) provides a robust, scalable cloud-based service for Bounce’s customers to book minicabs in London with superior speed, reliability and costs savings.

The solution enables Bounce to bypass middle-man minicab companies and easily match passengers with the closest TfL licensed drivers available, offering a fixed price and cutting traditional taxi prices by up to 40%. Developers at DataArt built a dispatch system for Bounce to track the minicab drivers’ locations, match orders with the closest available driver and estimate taxi arrival time.

DataArt also built Bounce’s secure customer relationship management (CRM) back-end functionality for operational and analytical purposes based on Bounce specifications. DataArt implemented the CRM function to enhance Bounce with an online geographical information system, a card payment processing service and mobile messaging to easily manage all incoming inquiries.

“DataArt worked as a core partner to allow Bounce to develop a market leading system which enables us to scale our product quickly. We chose DataArt due to the quality of their people and ability for us to scale up a large team fast, to build our product in a timely fashion,” said Nicko Williamson, CEO of Bounce. “The team delivered exceptional quality work from the start and has built high quality software, which is automated and working in the live environment.”

“DataArt is passionate about working with start-ups in the travel industry to build their solutions quickly and reliably from the ground up,” said Charlotte Lamp Davies, VP of Travel & Hospitality at DataArt. “Our developers worked with Bounce to deliver the back-end tools necessary to offer their customers an easy and inexpensive way to travel in London. DataArt’s extensive industry knowledge allowed us to select and implement the best functionalities for the project, and engage them in a way that reduces operational costs and complexity for Bounce as they launch their minicab booking venture.”

About DataArt:

DataArt ( is a custom software development company that builds advanced solutions for the financial services, healthcare, hospitality and other industries. Combining domain knowledge with offshore cost advantages and resource flexibility, DataArt develops industry-defining applications, helping clients optimize time-to-market and minimize software development risks in mission-critical systems. With an unrivalled talent pool of highly skilled software engineers in New York, London, Russia and Ukraine, DataArt provides the technical skill, accountability and industry knowledge needed to deliver custom applications on time and on budget. DataArt clients include Standard & Poor’s, Harmonic Fund Services, Ogilvy, artnet, Panasonic, Cancer Research, Ocado, Charles River Laboratories, Betfair, Misys, leading asset management firms and three of the world’s top ten investment banks.

About Bounce

Bounce is a new app that allows you to book your nearest minicab instantly. We are live across Central London. Bounce cuts out minicab companies to give customers a fixed fare with their nearest driver – making the cost of a journey around 40% less than a black taxi. All Bounce drivers are licensed, regulated and checked by Transport for London.

DataArt Media Contact:
Vica Miller
+1 (212)378-4108 x 4014
+44 (0) 2070-999464 x 4014

Bounce Media Contact:
Emily Austen
07837 674 127

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