21 October 2008
DataArt Helps Ebiquity Revolutionize PR Monitoring with a Launch of Newslive
DataArt completed development of Newslive for London-based Ebiquity. Newslive is set to revolutionize the PR and reputation management industry by giving clients a single point of access to editorial content across every news medium – press, TV, radio, internet, blogs, Web based video and wires – in near real time. Newslive eliminates the need to use multiple monitoring agencies: content from every news medium is delivered straight to a single, supremely easy-to-use online interface, continuously updated on a minute-by-minute basis.
DataArt contributed to the development of all the modules comprising Newslive, including media monitoring and marketing campaign management tools. The system’s customizable Web 2.0 interface provides access to a centralized news library from a number of media sources and allows users to search through all indexed media, storing relevant items in personal folders. The users can generate statistics and reports based on the stored news items, and export them via e-mail on an ad-hoc or scheduled basis to pre-selected recipients. Newslive is the only editorial monitoring service to offer clients a combined reputation score - Cross Media Index - for press, TV, radio and the internet.
“Reputation monitoring and management is more important today than ever before. In Newslive, DataArt have helped us create the most complete and sophisticated media monitoring system on the market. We've had fantastic feedback from both new and existing clients," said Chris Hanage, Sales Director, Ebiquity Newslive.
“DataArt prides itself in helping clients achieve their goals in technology innovation,” said Eugene Goland, President of DataArt. “We’re delighted that our engagement with Ebiquity resulted in a product that has its clients raving.”