DataArt delivers technology for new dating website, LINKD, which provides an alternative to “hook-up” dating

London, 3 December 2015 – Global technology consulting firm DataArt has provided the system support behind the innovative new dating service, LINKD. Using unique algorithms, LINKD is aimed at busy professionals offering an efficient and convenient approach to their romantic lives.

Created as a radical alternative to existing dating websites,LINKD’s purpose is to offer a platform that is “simple, human and smart”.

Targeted towards “thinking daters”, the site’s unique system, “LINKD Insight”, takes an intimate view on compatibility. LINKD provides users with the opportunity to gain deep insight into the personality and lifestyle habits of potential dates to compare with their own habits.  This is in contrast to other more prescriptive sites. LINKD’s cutting-edge technology curates a database of places and personalises suggestions for users to meet their matches.

Patric Okumi, CEO of LINKD said:

“It was very important that we at LINKD chose the right provider with the capability to deliver a powerful, but nuanced, level of technology.  We found that provider in DataArt.

“Many UK daters are sick to death of hook-up apps, which force them into making horrible dating decisions they often regret. ‘Bad Tinder’ dates have become a punch-line to a joke that many single people wish they could forget.

“LINKD is for everyone who is actually serious about dating, without the expensive subscriptions and hollow promises of everlasting love. People have less time than ever before, but by using this intelligent matching technology, combined with our curated list of
dating hotspots, LINKD takes the hassle out of finding quality dates, and helps find great places to take them.

“At LINKD, cheaters and hook-up artists need not apply,” concluded Okumi.

Vitaly Nechaev, DataArt SVP of Engineering, said:

“I am delighted that we have been able to play a part in the development of LINKD. It is a unique product that looks set to take the dating market by storm. I am confident we have produced something that will make waves. This system has all the capabilities to not only provide an alternative, but to disrupt, the dating model.”

Press contact

IK Oligboh
+44 (0) 758 1174 678
+44 (0) 207 1593 470

Notes to editors

About DataArt

DataArt is a technology consulting firm that creates end-to-end solutions, from concept and strategy, to design, implementation and support, helping global clients in the financial services, healthcare, hospitality, media and IoT sectors achieve important business outcomes. Rooted in deep domain knowledge and technology expertise, DataArt designs new products, modernizes enterprise systems and provides managed services delivered by outstanding development teams in the U.S., UK, Central and Eastern Europe, and Latin America. As a recognized leader in business and technology services, DataArt has earned the trust of some of the world’s leading brands and most discerning clients, including McGraw-Hill Financial, Coller Capital, BankingUp, Ocado, artnet, Betfair, SkyScanner, Collette Vacations, Booker and Charles River Laboratories.



LINKD being framed as The “Tinder Culture Killer” - is a new app for daters ‘sick and tired” of ‘hook-up dating’

First app to combine intelligent matching with curated real life date locations - meaning online meets offline quickly. Dating app aimed at time-starved young professionals looking to meet quality dates

Despite the plethora of dating apps and websites - the UK has more single people than ever before; due, in part, to the explosive growth of “hook-up culture”. LINKD offers a real alternative to the “mindless, sleazy sex-driven hookup cliché”. It does so by mixing intelligent matching technology with an unrivalled, curated list of London’s hottest dating spots.  This is the first time a British dating app has looked beyond a basic matchmaking service, combining both online profiles with an offline experience.

How LINKD works:

  • Intelligent Matching: With behavioural psychology at its core, LINKD’s technology connects people through an analysis of traits and preferred lifestyles.
  • Dating Hotspots: Where to take a first date is one of the biggest worries people face. However, unlike all other dating apps, LINKD generates a list of the best places to take your date, based on your profiles
  • LinkedIn Sign Up: LINKD is different from all other dating apps as it uses both LinkedIn and Facebook verify users. This is to ensure that your potential date is actually a real person
  • Profiles: Setup is a simple five-step process, you can create a profile that gives plenty of information to provide a quality snapshot of a potential match, without an excessive creation time
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