DataArt and METRO Markets Partner to Build the Largest B2B Online Marketplace in Europe

New York, London, Munich, December 20, 2019 — Global technology consultancy DataArt has announced a successful partnership with METRO Markets, the online B2B marketplace with ambitions to become the biggest in Europe. METRO Markets is a subsidiary of German multinational wholesale company and food specialist Metro AG.

DataArt partnered with METRO Markets, Metro AG’s technology-driven e-commerce venture, to provide a next generation e-commerce ERP system. The solution is highly scalable and automated - from electronic contract management, intelligent pricing and order routing to efficient accounts payable processes.

The online marketplace focuses on hotels, restaurant, and catering customers, providing them with access to a wide range of independent sellers, along with METRO’s own products.

Philipp Blome, METRO Markets CEO, said:

“From a vendor placing an offer to the package being delivered to the customer, the new end to end solution is agile and easily accessible to all our customers. Within the tight deadline of less than a year, integration of the marketplace with all of the backend systems was successfully developed. Together with DataArt, we have built a platform which ensures the flexibility and scalability needed to support our growth plans throughout Europe.”

Alexander Makeyenkov, Head of Corporate & Business Development, Europe in DataArt said:

“METRO Markets’ platform project is an incredible and important milestone - it was very ambitious and we are proud to have worked together with METRO Markets to meet this challenge. Our flexibility to tailor processes and team composition in a dynamically developing business environment was an asset that enabled us to meet the tight time-to-market timeline, and support METRO Markets in the building of its first digital marketplace.”

About DataArt

DataArt is a global technology consultancy that designs, develops and supports unique software solutions, helping clients take their businesses forward. Recognized for their deep domain expertise and superior technical talent, DataArt teams create new products and modernize complex legacy systems that affect technology transformation in select industries.

DataArt has earned the trust of some of the world’s leading brands and most discerning clients, including Nasdaq, Travelport, Ocado, Centrica/Hive, Paddy Power Betfair, IWG, Univision, Meetup and Apple Leisure Group among others. DataArt brings together expertise of over 3000+ professionals in 20 locations in the US, Europe, and Latin America.

About METRO Markets

METRO Markets GmbH was founded in the summer of 2018 and is a wholly-owned subsidiary of METRO, a leading international specialist for wholesale and food. METRO Markets is responsible for the development and operation of a B2B online marketplace especially designed for HoReCa customers (hotel, restaurant, catering). Through this additional sales channel, METRO not only offers non-food products from its own assortment, but other partners can also sell their product ranges through this channel. The METRO marketplace was launched in Germany first and can be called up via the country-specific domain If the pilot run is successful, it is to be followed by roll-outs in further European countries. With this new platform, the wholesale specialist METRO is further expanding its digital offering for independent restaurateurs.

For more information visit


METRO is a leading international wholesale company with food and non-food assortments that specialises on serving the needs of hotels, restaurants and caterers (HoReCa) as well as independent traders. Around the world, METRO has some 16 million customers who can choose whether to shop in one of the large-format stores, order online and collect their purchases at the store or have them delivered. METRO in addition also supports the competitiveness of entrepreneurs and own businesses with digital solutions and thereby contributes to cultural diversity in retail and hospitality. Sustainability is a key pillar of METRO’s business. METRO has been the European sector leader in the Dow Jones Sustainability Index. The company operates in 34 countries and employs more than 100,000 people worldwide. In financial year 2018/19, METRO generated sales of €27.1 billion. In October 2019, METRO AG signed an agreement to sell a majority stake in METRO China. In September 2018 METRO initiated the divestment process for the food retail chain Real with its 34,000 employees.

For more information visit

Media Contact:

US & UK 

Anni Tabagua

+49 (89) 635 091 28 × 1297

We are glad you found us
Please explore our services and find out how we can support your business goals.
Get in Touch Envelope