Why Supply Chain Platforms are Booming

In The Times Special Report on supply chain innovation, Denis Baranov, Principal Consultant at DataArt, and other industry experts comment on the reasons why platformisation could be the future for supply chain management.

“ It is possible to build a proprietary supply chain platform, but you've got to be big to do it. Denis Baranov, principal consultant at technology consultancy DataArt, says: ‘Tech-savvy Ocado is a great example of the platform-as-a-service strategy. The company created its own e-commerce platform, the Ocado Smart Platform, which it sells to other retailers, like M&S and Kroger.’ But Mr Baranov stresses that this is only for the big boys. Small companies can join a platform knowing it is developed and battle-ready.”

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