Election results 2015: How did the pools get it so wrong?

By Caroline Preece

IT Pro, UK’s leading technology paper, wonders whether the data analytics or  the data were responsible for predicting a hung UK Parliament, quoting Alexei Miller, Managing Director of DataArt.

“News is sensationalized and travels at the speed of light, so opinions can change in an instant,” says Alexei Miller, managing director at DataArt. “Data analytics needs to be developed to recognize nuance more quickly. This is possible but the need has to be recognized first by those using them to predict elections.”

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