Digital & IoT Are Changing the Travel Industry, One App at a Time

David Tossell, Vice President of Travel & Hospitality at DataArt, shares his thoughts on the best approaches to developing the digital guest experience and explains how the Internet of Things (IoT) is disrupting travel and provides "endless opportunities for hoteliers to provide their customers with individualized experience."

Forward-thinking hoteliers must now consider the “digital guest experience” as part of their customer engagement and capital investment strategies. Apps such as keyless entry and digital check-in are only the beginning. We’ve barely scratched the surface of what wearable technology and augmented reality apps will allow travelers to do. The digital guest experience is already moving towards the mainstream as an integral part of the hospitality industry. Early adopting hoteliers who are beginning to leverage the full spectrum of available assets, including reviews, social media, mobile devices and wearables are seeing improvements in customer satisfaction and retention, and increased revenue.

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