Amazon Opens Wearable Tech Outpost

Erika Morphy

TechNewsWorld discusses Amazon’s opening a special section for wearable gadgets, and the implications for the emerging market, sighting the opinion of Artyom Astafurov, Chief Innovation Officer at DataArt.

“…the technology itself has to improve, said Artyom Astafurov,” chief innovation officer at DataArt. “I think Amazon opening a store for wearable technology is not as significant as wearable technology becoming better and more useful," he told the E-Commerce Times.

For instance, when Astafurov bought the previous generation of FitBit One, he found it impractical after a few weeks. Then he purchased a Basis B1 watch. When he gets questions about it, he shares how he can track his sleep and how its quality has improved.

"I am not endorsing the brand. What I am telling is that rather than having a separate category in the store, there should be a way for people to understand the actual value of the technology," he said. "And there is a lot of room for improvement: sensors, size, connectivity, ease of use and making people overall aware of it."”

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