13 October 2016
All Systems GO: Augmented Reality in the Enterprise
By Ben Rossi
Information Age speaks with industry experts about the present and future of augmented reality in the enterprise. Dmitry Bagrov, Managing Director at DataArt UK, emphasizes the importance of contextually aware information delivery.
“‘AR will enable the delivery of the right information to the right person at the right time,’ says Dmitry Bagrov, MD UK of global technology consulting firm DataArt.
Retail stores could use AR to show users the way to the nearest outlet or show updated prices on advertising hoardings when users view them through their phones.
In travel and hospitality, AR will have to allow access to information in a consumable way. Hyperloop Travel Technologies has already put out a concept for AR screens on their trains that display real-time information to travellers on their journey.”
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