Admit it – True Innovation in Travel is a bit of Myth

Following the Question Time event, hosted by DataArt in London, Dmitry Bagrov, SVP of European Business at DataArt, shares his opinion on innovation, and whether it has been moving forward in online travel.

“Online travel – the ability for the general public to book holidays, flights and other related products without leaving their homes – was an innovation.

It took the elements already there (web, payment gateways, etc.) and combined them in a slightly new way, thus creating a world of opportunities for the market and effectively killing, or severely injuring, traditional high street travel agents.

Everything that has happened in travel since then has been a process of honing and refining things to make the process more convenient and natural for a user and provider, but it does not bring totally new opportunities. Well, not yet.”

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