2016 Travel Trends

By Greg Abbott

As 2015 draws to a close, DataArt continues its tradition of issuing industry predictions for the upcoming year. Greg Abbott, head of DataArt’s Travel and Hospitality practice, takes a closer look at what we are to expect in 2016. Among key trends: massive consolidation in the industry; “verticalization” of the travel supply chain, the rise of alternative lodging and personalization of services.

"If 2015 was any example of how the market is changing both technologically, operationally as well as philosophically, then 2016 should be an incredibly interesting year… We will see the industry focus shift to alternative revenue sources from their old reliable revenue streams such as bookings and advertising: think table reservations, activities and vacation rentals. While some of these ancillary revenue opportunities already exist, you will see an intelligent, integrated offering to deliver a better consumer experience that ultimately drives more revenues… Consolidation and the challenges of integration for the top OTA players should afford the leading hotels & boutique hotels an opportunity to differentiate with unique and authentic experiences while travelers are in destination: mobile concierge, self-check-in, keyless rooms, smart/eco guest experience and integrated activities… Look for vacation rentals and peer-to-peer marketplace start collaborating with traditional hotel distribution channels and make strong penetration into the business travel sector… Personalization will remain top of mind in 2016. The companies with the most data will ultimately have the best chance at delivering personalized service."

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