2016 – The Year Healthcare Took Mobile Technology Seriously

By Daniel Piekarz

Mobile Marketing and Technology features an article by Daniel Piekarz, Head of Healthcare and Life Science Practice at DataArt, as he examines the use and implications of mobile technology in the healthcare industry as well as barriers to its adoption.

“In 2015 Google changed the rules of the game by using a website’s mobile friendliness rating as a way to determine search engine ranking on mobile devices. With 41% of all internet traffic being mobile, and 95% of mobile searches using Google, all industries are noticing, including healthcare.

“Unfortunately, to have a medical grade mobile application approved by the FDA is a long and confusing process and it tends to scare away small healthcare startups. There are 100k apps that revolve around the healthcare ecosystem, very few are true medical applications and most are labeled as educational or assistive apps. As these companies try to sidestep the need for FDA approval, their mobile app tends to lose any medical value.

When it comes to measurably impacting health outcomes, we are seeing some early success with mHealth apps paired with medical grade wearables. Medical grade wearables are not just for patient monitoring though, numerous pharma companies (Amgen, West, TeiKoku, and others) have developed wearable drug delivery systems that remove many of the difficulties of injectable drug therapies at home. These systems ensure perfect medication adherence, and when combined with advanced sensors and intelligent mobile computing, medication dosage can be tailored to patients needs in real time.

2016 is a pivotal point for mobile technology in healthcare. Mobile technology combined with medical grade wearables will prove to be a huge value to healthcare in the near future. The greatest medical value will be personalized medication systems that use mobile technology, sensors, and wearable drug delivery to control a patient’s care/medication delivery, while at the same time providing continuous monitoring both in and out of the hospital. This type of technology is still young, but as sensors, batteries, and mobile applications continue to mature, there is no doubt that mobile technology will have a large impact on healthcare in the coming years.”

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