Data Mining

Every CRM implementation involves pulling data from a variety of databases. DataArt's background in database design, implementation and maintenance coupled with our experience in data warehousing and online analytical processing are vital assets when building an effective CRM system. DataArt is experienced in handling data from any source, from mainframe databases to flat file dumps and everything in between. That experience extends to extracting data from existing CRM databases: DataArt assembles valuable data into spreadsheets, letters, faxes, e-mail messages, Web pages, or any other format.

Reporting

Despite dozens of built-in reports provided by Microsoft CRM 4.0, clients know that the most useful reports, the ones used by sales and customer support teams, and reports that the management team relies on for informed decision-making, are rarely out-of-the-box because they’re unique to each business’s goals and CRM strategy.

Case Studies

Data Сonsistency Analytics and Employees’ Performance Reports

The power of a CRM-system is its ability for an in-depth analysis of customer data. Without it, any CRM-system is just a big address book. The best way to see analytical information is the custom reports developed according to a company needs and chosen CRM-strategy.

To fit client’s business requirements it was necessary to develop several complex reports which would help understand the overall data consistency, present activities performed by account managers and display analytical data corresponding to companies and contacts.

Result
More than 40 different reports were custom designed and implemented during the project’s time frame. Most of them focused on specific target groups or managers: for the CEO, the CFO, marketing and sales teams, as well as communications and PR.

Technologies
MS SQL 2005, T-SQL, MS SRS

Project Timeframe
Six months