DataArt News
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PR Starts to Charge Onto the "Eastern Front"June 22, 2005 
"Nearly 15 years after the collapse of the communism, PR is starting to flourish in the former Eastern bloc countries" writes Matthew Schwartz, the editor of PR News, a leading industry resource for PR professionals. DataArt is cited as an example of a company incorporating the latest PR tools in its outreach, including online business networking and staging special events. Quoting Vica Vinogradova, DataArt's VP of Corporate Communications, the article advises on several factors to be considered when entering Eastern European markets, including working with "home grown" PR teams, cultivating word of mouth and developing "personal" relationships with local media.
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Media ContactVica Vinogradovavica@dataart.com Tel.: +1 (212) 378-4108 x 4014 475 Park Avenue South New York, NY 10016 Media about DataArt
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