Mikhail Zavileysky, head of DataArt's St. Petersburg office, has recently begun taking a new course at the Stockholm School of Economics called, "Branding - Corporate Religion".

The program focuses on the latest tendencies of branding, the most economical means of organizational management, and how to create a dream market.
The curriculum is lead by teachers who have acquired practical experience within many areas and are well known as strategic brand consultants.
Divided into three modules, the course takes place in St. Petersburg, Moscow and Stockholm. The first module, "Knowing the Brand", is dedicated to the management, development, and relationship qualities of brands. The second module, "Building the Brand", includes 4D branding, commercial myth creation, brand archetypes, and corporate religion. And the third module, "Living the Brand", explores international, corporate, and personal brand building strategies.
Over the period of study, Mikhail will develop a strategic Company Brand Development Project.

New version for DataArt's site unvieled.

We are happy to announce the opening of a demo for the new version of DataArt's site. You can have a look at http://new.dataart.com.

We're inviting everybody to take part in the testing of DataArt's new site and check on all the details. We are glad to receive any and all of your comments. Both the original and the demo sites will be working concurrently.

DataArt's current site has received many kind words including a chapter about it in the new book, "Make your Small Business Website Work". But the time has come when we have new requirements and we hope the new DataArt site will answer all our needs.

American Chamber of Commerce in St. Petersburg.

The American Chamber of commerce was in St. Petersburg for the General Membership Meeting on Thursday, May 20. The meeting was held at the first Renaissance St. Petersburg Baltic Hotel, which has just opened at 4 Pochtamtskaya St. Welcoming remarks were given by Vladimir Polutin the Vice Chairman, and the Executive Committee. Also on the agenda was the Introduction of new members and the Keynote Speaker from Deputy Plenipotentiary of the President of the Russian Federation in the Northwestern Federal District.

Russian Software Companies are being invited to US market

Representatives of some of the largest American companies are taking affirmative action in order to bring Russian developers into the Western programming market.

Representatives of some of the largest American companies are taking affirmative action in order to bring Russian developers into the Western programming market. On Monday, Russian companies will be presented with a document containing practical recommendations for promoting their products and services on the American and West European markets.

Experts from the American consulting company Argea, who have experience of work with large companies, were among those involved in creating the document. The authors, Donnie Foster and Ram Iyer, based their recommendations on experience of the successful formation and development of outsourcing centres for Hewlett Packard in Bangalore and Chennai.

Ram Iyer said: "With the increased pace of globalization, the best way for companies from across the world to be competitive is to implement the outsourcing model (extended enterprise model). All the players in the outsourcing industry, from client management and client employees to consultants and suppliers must focus on making the outsourcing model work - that is the 'golden goose' for everybody. It is important for more clients to 'taste success' with the outsourcing model to encourage them to use it more. This article lays out the various steps that Russian suppliers must take to get more high-margin revenues from deeper and longer relationships with US-based clients."

DataArt, which specialises in software development for American clients, is interested in developing relations with Western business, just as many other Russian companies are. "DataArt will make every effort to ensure that as many Russian programming companies as possible are made aware of the document," commented Eugene Goland, President of DataArt, "Together we must support an image of Russian companies in the West. Unfortunately, Western business still quite often pictures Russian programmers as self-educated hackers, but today the level of technical training of Russian specialists is among the highest in the world."

The Argea document may be downloaded from: http://www.dataart.com/argea

About DataArt

DataArt's mission is to enable our clients to become more competitive through innovations in the field of information technology. With project management in New York, London and Silicon Valley and offices in St Petersburg and throughout Russia, we strive to deliver the best of Russian IT talent to small and medium-size US businesses, using reliable project management and communication practices, sound risk management and an unwavering commitment to quality. The logic in our organization is technical excellence, its heart and soul are the business goals of our clients.

Mikhail Zavileysky back from New York

The main purpose of Mikhail Zavileysky's recent visit to the New York office, from the 8th to the 18th, was to agree key dimensions of the business plan for the next three years. In the first draft of the plan, which should be completed by the beginning of the third quarter this year, future goals and values of the company were laid out. In the near future DataArt's main direction of development will be to specialize and focus on areas where expertise is important for clients; this will increase the company’s value and allow a move from subcontracting to partnership.