Analysis and Reporting Tools

One of the popular topics for discussions in SEO forums is the choice of a logs analysis system. There is no single solution as every site is unique and its detailed analysis requires very fine tuning of the tools. However, from time to time new analysis tools appear that are claimed to be perfect. One of the most effective and flexible analysis tools is an OLAP cube, as well as a simple SQL client application to run an arbitrary query against the logs database. Apart from the option of creating various kinds of reports, the analysis system should be able to build and deliver a number of reports generated automatically on a regular basis (daily, weekly, etc). This ensures the continuity of the key metrics monitoring process.

It is also important to track information on the position of your site in search engines and those of your competitors. The analysis of the competitor's site allows evaluating the level of their expertise in optimization techniques and often brings surprising discoveries and new ideas.