How GTalk plays into Google's identity strategy | Between the Lines | ZDNet.com
How GTalk plays into Google's identity strategy - Posted by Phil Windley
With the release of GTalk this week, the blogosphere has been talking about what it all means. In fact, there's been way more talk than 'yet another messaging system,' in world with 3 or 4 too many already, deserves. Clearly, Google is positioning itself as an Internet operating system capable of displacing Microsoft as the integration point (to use a Clayton Christensen term).
With the release of GTalk this week, the blogosphere has been talking about what it all means. In fact, there's been way more talk than 'yet another messaging system,' in world with 3 or 4 too many already, deserves. Clearly, Google is positioning itself as an Internet operating system capable of displacing Microsoft as the integration point (to use a Clayton Christensen term).

