How to Make Money on Software Development

Financial Russian weekly Money (Den'gi) discusses the trends in offshore IT outsourcing, and analyzes various paths for the future – outsourcing to India vs. Russia, and product development vs. customized software development – by interviewing executive of leading software outsourcing vendors with offices in Russia. The six-page article quotes Eugene Goland, president of DataArt, stating that customized software development for small & mid-size enterprises is the chosen business strategy for DataArt, and has resulted in demonstrated success: doubling the company's revenue in 2004.

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Gadgets for Spies, Flights and Dating Isles

"When you book flight tickets, does the question of who will sit next to you on the plane make you anxious?" asks St. Petersburg English language daily.

Brushing through the latest inventions and gadgets aiming at enhancing communications, the paper reviews AirTroductions.com: "the latest" creation by "DataArt, a Russian-American software outsourcing company focuses on human relations up close". The web-based service is "an in-flight registration and networking platform that" allows passengers to "find the perfect seatmate by matching up like-minded flyers". "The solution promises to sort passengers looking for business contacts, for a date or just for a quiet, fuss-free seatmate in harmonious pairs. People about to fly can enter their personal profile at the airtroductions.com web site, and the service will then match them up with another traveler who has similarly left their data online".

In the release announcing the site, Peter Shankman, the author of the idea stated: "AirTroductions was built by the award winning development team at DataArt, who came in under budget and under deadline. Utilizing them made the tech aspect of the site very easy and painless."

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RELATED ARTICLES:

• Global Sourcing at Its Best, or DataArt Builds AirTroductions.com for AirKarma, Ltd.
• Sitting pretty on a plane [USA Today]
• Software outsourcing success stories: AirTroductions

Guerilla Marketing

Financial Russian weekly Money (Den'gi) explores the intricate ways of guerilla marketing, and reviews companies with the most effective tactics. DataArt is featured as an example of a company that turned smart networking into tangible business deals, and became one of the leaders in IT outsourcing. "Advertising" software outsourcing services is more complex than tangible consumer goods, and marketing needs to be innovative. The magazine quotes Vica Vinogradova, VP of Corporate Communications at DataArt, as saying: "DataArt has taken a series of logical steps – from joining relevant associations, such as International Association of Outsourcing Professionals, to creating our own - that lead to DataArt being recognized as an expert in offshore outsourcing. Thought leadership proved to be the most effective marketing tool".

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