Russia: From the Lab to the Back Office

Global Outsourcing online, the leading resource for offshore outsourcing in South Asia, reviews Russia's potential and achievements in the area of IT outsourcing, particularly in the financial technology space. Russia "has 20 times as many scientists on a per capita basis, as compared to India; a vast majority of Russian software engineers and computer programmers have MS or PhD degrees in mathematics or physics; and Russia is the first destination for research and innovation, where India is the choice for standard IT jobs, with lots of coding requirements", the article quotes RusSoft.

"Not wanting to lag behind" the Western financial markets, "many Russian vendors are investing heavily into knowledge transfer and business domain skills across the organization, to capture the business pie, states the article, and continues", states the article and cites DataArt as one of the key players in the niche. "According to DataArt Executive Vice-President, Alexei Miller, "Today's Russia has the right combination of talent, expertise, and cost to be the location of choice for developing financial technology."

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How to Make an Internet Marketing Plan Work

Julia Zavileyskaya, DataArt's Marketing Director, contributes an article on Web site search engine optimization (SEO) for small and medium businesses to WorldWIT's "Thinking Aloud". Being one of the leading SEO experts at DataArt, Julia shares the secrets of making your site noticeable on the Web in her comprehensive recipe entitled "How to Make an Internet Marketing Plan Work". The article demystifies Internet marketing, and calls to think about SEO in terms of capitalization of marketing budgets, as that's the main difference between SEO and advertising. The reader is in good hands, as Julia and DataArt SEO team ensured the company's #1 spot on Google searches. "I know for sure that SEO works for professional service companies. 25% of respondents to the Marketing Sherpa IT Marketing Benchmark Survey said that both Search Engine Optimization and Online advertising are very effective for them", notes Zavileyskaya.

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DataArt Releases NetChart Solution for ASP.NET

Software Development Times, the industry newspaper for the Software Development Managers, picked up the news of DataArt's releasing a charting component solution for Microsoft ASP.NET. "The component can pull data from XML data sources, as well as .NET XML and .NET DataTable sources. The software also includes an integrated graph designer and 26 two-dimensional and three-dimensional chart types."

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Russian IT Firms Turn to Financial Market for Clients

Just a few years ago the very idea of Russia-based software engineers developing integrated systems for international investment funds seemed unbelievable," writes St. Petersburg (Russia) English-language business daily. "The situation has changed," continues the paper quoting Alexei Miller, DataArt's EVP: "Financiers in London and New York have turned to Russian software developers as outfits that can deliver tailor-made programs to manage complex money flows". The article reviews DataArt's successes, citing among its clients "a top five U.K. bank, several American and British investment funds and banks, and most recently a New York technology firm that signed up for a $1 million order". Eugene Goland, president of DataArt, explains: "We reached a point when we had to define further strategy. And we chose an expertise-based outsourcing strategy."

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Comfortable Noise

"With its simple and effective management know-how, DataArt highlights its closeness to clients who are in fact far away from the company's development office", writes Russian Expert magazine in a four-page feature article about DataArt. The story explores key factors which make the company an exciting and comfortable place to work on the one hand - from HR policies to client management to corporate governance; and an attractive vendor for clients on the other. Eugene Goland, president of DataArt, explains why the company is close to its clients in spirit: "Our key clients are small and mid-size businesses, and their corporate cultures are close to ours – less formal and more personal. They prefer a result-oriented environment to the formal work flow heavy with paperwork. Being effective is the goal". Mikhail Zavileysky, the company's St. Petersburg-based COO, adds: "We do whatever it takes for the client to feel comfortable. We had a client who called every 15 minutes to find out how it's going. So we answered all 200 phone calls with various reassuring answers. DataArt's methodology borrowed this approach from the modern cell telephony: when you dial and wait to be connected, there is some crackling – called "comfortable noise" – and even though the noise could be eliminated, it makes the customer feel attended to. We do the same".

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