June 22, 2005
"Nearly 15 years after the collapse of the communism, PR is starting to flourish in the former Eastern bloc countries" writes Matthew Schwartz, the editor of PR News, a leading industry resource for PR professionals. DataArt is cited as an example of a company incorporating the latest PR tools in its outreach, including online business networking and staging special events. Quoting Vica Vinogradova, DataArt's VP of Corporate Communications, the article advises on several factors to be considered when entering Eastern European markets, including working with "home grown" PR teams, cultivating word of mouth and developing "personal" relationships with local media.
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The Future is Ours
June 22, 2005
Expert magazine, a leading business Russian glossy, discusses the issue of establishing techno parks in Russia. Who should back it - private business or the government? The majority of IT professionals think it a positive initiative either way. DataArt's COO Mikhail Zavileysky shares an alternative view on this controversial topic: "IT parks will mostly benefit small businesses in the regions, however it's not essential for large corporations in the cities with well-developed infrastructure."
Download PDF
"Nearly 15 years after the collapse of the communism, PR is starting to flourish in the former Eastern bloc countries" writes Matthew Schwartz, the editor of PR News, a leading industry resource for PR professionals. DataArt is cited as an example of a company incorporating the latest PR tools in its outreach, including online business networking and staging special events. Quoting Vica Vinogradova, DataArt's VP of Corporate Communications, the article advises on several factors to be considered when entering Eastern European markets, including working with "home grown" PR teams, cultivating word of mouth and developing "personal" relationships with local media.
Expert magazine, a leading business Russian glossy, discusses the issue of establishing techno parks in Russia. Who should back it - private business or the government? The majority of IT professionals think it a positive initiative either way. DataArt's COO Mikhail Zavileysky shares an alternative view on this controversial topic: "IT parks will mostly benefit small businesses in the regions, however it's not essential for large corporations in the cities with well-developed infrastructure."
